The campaign was created by the advertising agency B-Reel, Stockholm, Sweden. Create the moment with new and upcoming collections at hm.com and H&M stores worldwide. It’s an invitation to turn up the volume, have fun and be bold, adding fresh pieces to much-loved wardrobe favorites. The campaign captures the fresh energy in global men’s fashion, all about freedom of expression and self-confidence in personal style every single moment. We will continue the discussion with the Weeknd and his team separately," H&M said in a statement to Business Insider.Pete Davidson is the face of H&M’s new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday life.
We will also look into our internal routines to avoid such situations in the future. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We are deeply sorry that the picture was taken, and we also regret the actual print. "We completely understand and agree with his reaction to the image. His current 18-piece collection, " The Weeknd X H&M," which features a mix of menswear items like sweatshirts and hoodies, is still available online.
In response, Canadian singer The Weeknd, who has collaborated with H&M to launch two collections in 2017, said that he will no longer work with the brand. H&M came under fire on social media for using a black boy to advertise a sweatshirt that said "coolest monkey in the jungle." The brand apologized on Monday and removed the item from its US website.
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